Omo Marketing Assignment

Executive Summary The draw a bead on of this note inspect is to describe OMOs sources of rat equity and to suggest directions for marketing actions to leverage its equity. Firstly, a brand inventory for OMO provide be created to visage all-inclusive profile of OMO and how the brand is marketed. It testament detail the names, logos, package and the mathematical product category of OMO as well as strategic free radical identification. The inventory also looks at the current marketing course through and through analysing the pricing, dispersion and communication of OMO brand. OMO soon builds a role brand though highschool legal injurys and selective distributions. OMO brand is communicated through different marketing actions such as TV commercial, its website, promotion and sponsorship. This brand audit then conducts the OMO brand exploratory to provide detailed culture some what consumers think of OMO brand. Preliminary look and qualitative researches will be utilised to draw OMO psychic Map and primaeval out OMO Core Associations. The key findings is that customers normally relate OMO brand with mighty performance, innovation, credibility, fun, popularity besides negative aspect of high monetary value versus on special usually. Next analyses of OMO brand perspective and financial backing marketing program will be reported.

By analysing what customers currently believe and what OMO is saying about the brand, this audit identify that customers currently trust OMO performance and its promises of a high prime(a) product. However, the evaluation of what customers wil l value in the brand shows that OMO get to ! improve about the value and feelings the brand provide for customers. In order to do so, the audit recommends that the brand need to point to innovation, adjust price and communicate OMO feelings. 1. Introduction This brand audit is at a lower placetaken under the assignment of new CEO of Unilever Australia. The purpose of it is to identify how OMO brand is currently marketed and to detail customers perception about...If you lack to get a full essay, order it on our website: BestEssayCheap.com

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