Sony Corporation: Car Navigation Systems

Executive Summary Sony was the first federation in the 1990s to propel the cable car seafaring system. Sony was the securities industriousness leader with a 60% securities industry piece of ground in 1993. Sony had in like manner led a convention of 40 companies in an industry standard called Naviken which enabled consumers to benefit from mutually harmonious digital affair software while manufacturers reduced their run a take chances by sharing development costs. However, competitors not in the NaviKen company were able to introduce new and improved products more oft and more rapidly by developing or acquire proprietary digital map technologies. Sony could not keep up with this development and the grocery store share dropped to 15% in 1996. In Europe and the US, Sony was also the first one that introduced the pilotage system, tho local manufacturers in Europe started to launch competing products aggressively. Other Nipponese competitors were expected to enter the Europe and the US market by 1997. The problem definition is the following: How can Sony boost uncouth sales and recapture lost market share in the passing competitive lacquerese market and at the same 4th dimension expand to Europe and the US in rescript to duty tour ahead of the growing competition and the expert development? The plan of the car navigation system had been well-nigh in Japan since the early 1980s, Honda claimed to be the first company to put a navigations system on the road. The Japanese market for car navigation systems was the world largest in 1995 with sales of 580,000 units and $840 million. Sonys competitors in Japan were Pioneer, Mitsubishi, Matsushita and Alpine. The European market stood behind the Japanese market for five years. The market began to develop when major companies like Bosch and Philips introduced products in Germany and France, which became Sonys competitors in Europe. In the US, car navigation systems were... If you want to for! mulate a full essay, order it on our website: BestEssayCheap.com

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