Pricing in the Ooh Industry

Table of Content 1.OOH manufacturing Overview3 2.Laqshya Media Pvt. Ltd.5 3.Pricing Strategy6 4.Contrasting Media7 5. bundle up8 6.Chennai Expansion Case9 7.Advertisers Issues9 8.Suggestions10 8.1 Increasing hoarding turnover11 9.Bibliography12 10. Annexure13 1.OOH intentness Overview OOH Media stands for Out of Home Media. Types of OOH media atomic number 18 billboards, street media which includes buses autos and taxis, street furniture and ambient media which includes m alls and multiplexes. The OOH industry in India is currently valued at around 1700 Crores. The major players in the Indian OOH industry are Times OOH, Percept Outdoor, Laqshya Media, Selvel and serve&Volley. 2005-2008 was considered to be the golden termination for the industry with companies making sinewy investments in outdoor media. 2011 was a difficult year for the Indian economy, with slowing consumer demand and upgrade interest rates impacting the exploitation story. As a return emersion projections made in?the beginning of 2011 had to be scale down due to cuts in advertisement budgets by several(a) industries. In 2011 spending on OOH Media amounted to well-nigh ?5 part of total advertisement spends. The OOH industry was stimulate much harder than different sectors of the Advertising industry.

The industry registered a growth of only 7.6 share as compared to the previous year, which was the lowest of all advertising media. The Industry saw a reduction in spends by telecommunication players, who were the leading spenders on this medium in the last quintet years. Realty Industry, Consumer durable s and Banking & Financial service of proces! s Institutions, also trim down spending. This was however compensated in part by change magnitude spend by auto companies, E-commerce companies and entertainment companies. Though OOH continues to be used by various brands, there are let off 4-5 industries, which find its usage. Therefore a poor period for those industries adversely affects the OOH Industry. The word form of...If you want to get a full essay, regulate it on our website: BestEssayCheap.com

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