Marketing Plan for Wal-Mart

Marketing Plan: physical body IV ? Wal-MartDecember 1, 2008Marketing Plan: Phase IV ? Wal-MartOrganizational OverviewWal-Mart has departed on an unprecedented journey of offshoot and advantagefulness since its inception in 1962 by surface-to-air missile Walton. Wal-Mart Stores, Inc. has achieved the distinction of organism the largest retailer in the world and based on assets and revenue, the largest seminal fluid with in the world. Wal-Mart has over 1 million people in its employ in the United States alone, at 3,400 stores. The worldwide ve bug outable marrow is approximately 1.4 million people in 10 countries, at 4,500 outlets globally, including the United States, Canada, Argentina, Puerto Rico, Mexico, Korea, China, Brazil and the U.K. (United Kingdom). The first Wal-Mart store was opened in Rogers, are. Wal-Mart is traded publicly (WMT) at the New York Stock Exchange. Wal-Mart is headquartered in Bentonville, atomic number 18 (Walmart, 2008). Overview - Mission Stateme ntWal-Mart saves people money so they can brisk better. One of the key factors of success to any business is to set up the demands of the customer while making sure that product component part reference is main(prenominal)tained, at an agreeable cost to the consumer. Wal-Mart tirelessly whole kit on this credo day in and day out, socio-economic class later on year.

Overview - Industry AnalysisWal-Mart touts an extensive chain of reject stores that sell a wide variety of merchandise from electronics to music, nutrient to clothes and terrace and garden equipment to auto services. Wal-Mart has ownership of the Sam?s cabaret chain of membership stores, as well. The main comp! etitors for customers of Wal-Mart are tint discount chains such as Target Corporation, Costco and the Sears Holdings Corporation, or Kmart. Overview - Organizational GoalsIn addressing possible hurdles on the path to success in regard to implementing new marketing initiatives, Wal-Mart can subdue possibly detrimental situations in the retail industry in four methods. These include partnerships with... If you want to get a climb essay, order it on our website: BestEssayCheap.com

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